Email marketing continues to be one of the best ways restaurants can market to customers. It is generally cheaper than print advertising, whose effectiveness has waned considerably in recent years. And while social media advertising can still be an important aspect of your online marketing, it’s important to remember not all consumers are active users
Rewards Network Is Poised for Exponential Growth
Rewards Network, a leading fintech company providing capital, marketing, and loyalty rewards for the restaurant industry, has named Ed Lang as the latest addition to its executive team. In the newly created role of Vice President, corporate development, Ed will be creating and implementing strategic initiatives to drive new business. He will join the company’s
The Best Restaurant Social Media Marketing Plan Is Word of Mouth
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
Filing It Down: 10 Tax Tips for Restaurants
It’s one of the two things you absolutely cannot avoid in life, but federal and state tax filing can be a source of stress for a restaurant owner beyond that of the average taxpayer. Accounting for all of your potential deductions is exponentially more complicated than when you file as an individual and making sure
How to Respond to Any Kind of Restaurant Customer Review
Responding to every verified dining review your restaurant receives is a great way to engage with your guests, and shows potential diners that you care about their experience. Not only that, replying to reviews allows you to gain deeper insight into how your customers think. Ready to engage with your customers? Here are a few
Our Brand Refresh: The Power of Rewards Network
It’s not every day that a thirty-five-year-old company modernizes its image. Today we’re thrilled to announce the new Rewards Network brand identity. Our revitalized look heralds an evolution of our business, reflecting who we are and where we are poised to go. The refreshed brand will be everywhere Rewards Network is, including our website, products,
Rewards Network Announces Kevin Dulsky as Latest Addition to Its Senior Leadership Team
Rewards Network, a leading fintech company providing marketing, loyalty rewards programs, and capital for the restaurant industry, has recently announced a new addition to its executive team. Kevin Dulsky joined Rewards Network as Senior Vice President of Business Development and Partnerships in December 2018. Kevin brings over 20 years of experience driving growth through strategic
Rewards Network Partners with JetBlue to Launch TrueBlue Dining
Rewards Network®, the top operator of dining rewards programs, today announced the launch of TrueBlue Dining in partnership with JetBlue. By dining at participating locations, TrueBlue members can earn TrueBlue points through the TrueBlue Dining program. Points are redeemable for JetBlue flights, JetBlue Getaways vacation packages, and various publications and products. “We are delighted to
Rewards Network Welcomes New Executive Team Members to Continue Rapid Growth
Rewards Network, a Chicago-based technology company and a leading provider of marketing and loyalty services for thousands of local restaurants throughout the United States, has made several key leadership hires as the company positions itself for rapid growth. “We are doing nothing short of transforming the business,” said Ed Eger, CEO of Rewards Network. “We
4 Numbers Every Restaurant Must Know About Its Competitors
You wonder. Everybody does. Especially in an economy where every sale matters. Just how well is the restaurant across the street really doing? In this free worksheet, we look at the four most important numbers to know about your competition — and your own restaurant — and what you can do to monetize that data:
