The ability to turn a profit at any restaurant depends on one thing and one thing only: Filling seats. So when you have a full staff, a kitchen full of food, and no one in your dining room, it’s time to get creative. We have five restaurant marketing strategies that can fill in the gaps
How to Get the Best Results from Your Restaurant Advertising
Every owner has the same question on their mind when deciding how much money to budget for restaurant advertising: Am I getting the most bang for my buck? It’s time to think seriously about the forms of restaurant advertising that produce the best results for you, and provide the highest return on investment (ROI) over
What’s Eating into Your Restaurant Profit (and How to Improve Your Cash Flow)
With the economy in doubt, many restaurant owners are starting to worry and ask the question: Is my restaurant cash flow going to take a hit? We take a step-by-step look at the economic challenges your restaurant profit is likely facing in the coming months, including: Expected costs like food prices, restaurant marketing, and breakage
Open Book: Building an Open Culture for Your Restaurant Employees
Who wants to talk money? Often enough, the answer is nobody. Especially not when it comes to profit and loss at someone’s restaurant. But the reality is, so many of the decisions you make every day as a restaurant operator comes down to how that choice will impact the financial success or failure of the
What to Do When The Power Goes Out in Your Restaurant
When you run a restaurant, you have to be ready for just about anything. And sadly, “just about anything” includes power outages. Having the power go out, especially during service, can throw a huge monkey wrench into what should have been a smooth-running shift. Besides leaving your guests and staff literally in the dark, a
Veggies Front and Center: The Vegetable Entree Revolution
A certain long-running animated television show once claimed “You don’t win friends with salad,” but is that really the case? Are vegetables really that disliked? Not when you know what to do with them! More and more, vegetables are becoming the stars of entrees in restaurants across America, with animal-based proteins taking a back seat.
Investing In and Engaging Your Restaurant Employees
Your workforce is the lifeblood of your business. Because of that, more and more restaurants are finding that the key to a great business is to put your employees first. We all know the restaurant and hospitality industry has a notoriously high turnover rate. To be the kind of restaurant that keeps its staff for
Restaurant Opportunities and Small Business Loans for Women
Whether you qualify for small business loans for women, or simply employ women in key roles throughout your restaurant operation, one thing is for certain: The future (of restaurants) is female (too). In our brand new report, we look at the restaurant space in 2017 from the top down — and the increased role women
Keep Calm and … What Restaurants Should Do in a PR Crisis
Whether it’s accusations of foodborne illness, a fight in your establishment, or protestors staging demonstrations outside your business, how you handle public relations (PR) when the mousse hits the fan is important. There’s a lot at stake if you don’t handle PR correctly during a crisis. Certainly, short-term sales at your restaurant can be impacted,
The Next Generation: Managing a Restaurant Manager Right
Successful owners have to wear many hats when it comes to creating a sustainable business, and restaurant owners often feel compelled to wear their manager and owner hats at the same time while managing a restaurant. And with good reason, for the most part. Restaurants have tight profit margins — with less room for frills
