So much of a restaurant operator’s focus is put onto designing the menu, the seating, the decorations… but how much of that ends up sabotaged if the guests can barely see any of it? Lighting is an aspect of restaurant design that can be easily overlooked by even the most seasoned of owners or managers.
The Key to Successful Restaurant Marketing
How Overall Experience and Rewards Drive Return Visits. After analyzing over 99,000 verified diner surveys, Rewards Network has the answer to the question: Why do customers come back to my restaurant? Hint: it isn’t necessarily your food. Download this free eBook today to find out how these two factors drive more return visits — and
The Difference Between Sales, Revenue, Profit, and Cash Flow
All too often, we are at a loss for words when it comes to talking finances. It’s no surprise. Money is one of those few things our mothers told us was impolite to discuss in public. More than that, discussing money can make a business owner feel vulnerable and open to scrutiny — especially if
How to Build Your Restaurant Bar Inventory
Managing a restaurant bar can be daunting. Every concern, responsibility, and task you have for your food inventory is now doubled by introducing liquor to the mix. Twice as many distributors. Twice as many menus. More employees. More upfront expense. But if you’re successful, your bar can also generate more patrons and higher revenue. There’s
Flush It Out: 7 Tips for Your Restaurant Bathroom Renovation
It’s easy to overlook them as a particularly crucial element to your business, but your restaurant’s restrooms can play an important part in its success. A poorly maintained or dirty looking restroom can be a major turn-off in the guest experience. A survey recently conducted by SCA Tissue North America found that nearly one out
The 7 Do’s and Don’ts of Tasting Menus
Whether you think it’s an extravagant dining experience or an opportunity to showcase your restaurant, offering a tasting menu is consistently a top trend among the some of the most highly-acclaimed restaurants. Adding a tasting menu to your restaurant’s repertoire isn’t just an attempt to gain critics’ attention. The benefits of this business strategy also
How to Calculate the ROI of Your Restaurant Marketing Strategy
Getting the most bang for your buck on a restaurant marketing strategy is critical, especially when your marketing dollars are limited. And, with so many traditional and digital marketing opportunities available to the restaurateur, it can be a daunting task to understand where to spend those dollars. And then, how do you calculate the return
7 Hidden Pockets of Profit for Your Restaurant
Figuring out new ways to increase your restaurant sales is a big part of what it means to be a successful manager. Your team looks to you to direct their efforts. Your owner (if you are not one yourself) looks to you to increase their bottom line, but identifying profitable ideas that organically build on
Time to Shine: How to Train Your Staff on Selling Wine
Great owners and managers know how much alcohol sales impact sales for restaurants with bars— and particularly wine. At the same time, seasoned servers know what effect wine sales can have on the success of a shift! Not only does a bottle of wine added to a meal mean a larger check (which can lead to
The Only 4 Ways to Increase Restaurant Sales
No matter what changes in the restaurant industry, one thing never changes. There are still only four ways to increase restaurant sales: New Customers Repeat Visits Increased Spend More Table Turns Download this free eBook today to learn how you can influence each of these four factors to increase restaurant sales.
