Once a customer makes the decision to dine at your restaurant, you probably depend on your food, service, cleanliness and overall experience to bring them back. But what are you doing to increase their spend while they are still there? 3 Ways to Increase Customer Spend: 1. Sweeten your dessert sales. Simply asking a customer
Rewards Network® Releases Report: Two Factors that Impact Return Visits to Restaurants
Rewards Network, a dining program that provides consumers with rewards of choice every time they dine at a program restaurant, announced today that they have released a new report, “Two Factors that Impact Return Visits to Your Restaurant – It’s not what you think.” The newly released report uncovers the fact that, despite what most
The Only 4 Ways to Increase Restaurant Sales
This article was originally posted in March, 2013, focusing on the only four ways to increase restaurant sales. A lot has changed in our industry since then as we saw the rise and fall of daily discounts, an ever-changing economy and a surge of new and focused restaurants in all segments. As consumers are dining
Rewards Network® Sponsors Rewarding Events at Feast Portland
The nation’s leading dining rewards program, Rewards Network, has recently announced its participation in Feast Portland, the region’s premier culinary event taking place September 18-21, 2014. Every year the event brings together world-renowned chefs with the region’s finest ingredients to provide a culinary extravaganza, complete with food and drink tastings, hands-on classes, elaborate multi-course meals,
Responding to Customer Feedback: What to Say
After you have taken a deep breath and are ready to respond to customer feedback, what do you say? This is an important question because Rewards Network data shows that customers who receive a response from a restaurant after providing feedback spend 14.4% more and visit 11.7% more often. Simply having a restaurant customer satisfaction
Restaurant Theft – It Happens but It Doesn’t Have to Happen to You
We all know that theft happens in our industry; it happens in any industry, really. And unfortunately there are stats to back up the prevalence of restaurant theft: 75% of employees steal from the workplace at least once, and half will steal repeatedly (U.S. Chamber of Commerce) Internal employee theft is responsible for 75% of inventory
Menu Trend: The Perfect Pair
I’ve been to enough wine tastings, winery tours, and wine pairing events that I think I could pair my own wine with the meals I cook at home (or the meals I grab on my way home from work!). The operative word in that last sentence was “think.” While I think I could pair my
June and July Marketing Ideas for Restaurants
While most people are rejoicing in the return of the sun, some restaurant owners may fear summer bringing a slightly darker cloud as more customers are enjoying the outdoors instead of dining in. However, by using marketing strategies that tie your restaurant to summer events, this exciting season can bring in even more business. Here
Do Customers Really Care About Your Restaurant Rewards?
When is the last time that a restaurant customer went on a national news program to talk about earning their tenth entrée for free? Needless to say, when you think of that way, it doesn’t sound like the most newsworthy event or reward, which may beg the question of whether or not it is the
Top 5 Books that Tell You How to Run a Restaurant
Too busy to read? Never! Grab a cup of coffee and steal a moment for yourself to savor tricks of the trade from some of the best professionals in the industry on how to run a restaurant. Inspiring and enlightening, I think these books are more than worth your time. Restaurant Success by the
