Attracting customers during times that are traditionally slow can be a challenge for any restaurant owner. One way to combat these times when sales take a dip is by focusing on hosting private events. The process of prepping (or constructing) private rooms, developing special dishes, and planning promotions takes time. This is why it’s important
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Email Marketing for Restaurants: How to Step Up Your Game
Email marketing continues to be one of the best ways restaurants can market to customers. It is generally cheaper than print advertising, whose effectiveness has waned considerably in recent years. And while social media advertising can still be an important aspect of your online marketing, it’s important to remember not all consumers are active users
The Best Restaurant Social Media Marketing Plan Is Word of Mouth
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
Filing It Down: 10 Tax Tips for Restaurants
It’s one of the two things you absolutely cannot avoid in life, but federal and state tax filing can be a source of stress for a restaurant owner beyond that of the average taxpayer. Accounting for all of your potential deductions is exponentially more complicated than when you file as an individual and making sure
How to Respond to Any Kind of Restaurant Customer Review
Responding to every verified dining review your restaurant receives is a great way to engage with your guests, and shows potential diners that you care about their experience. Not only that, replying to reviews allows you to gain deeper insight into how your customers think. Ready to engage with your customers? Here are a few
Our Brand Refresh: The Power of Rewards Network
It’s not every day that a thirty-five-year-old company modernizes its image. Today we’re thrilled to announce the new Rewards Network brand identity. Our revitalized look heralds an evolution of our business, reflecting who we are and where we are poised to go. The refreshed brand will be everywhere Rewards Network is, including our website, products,
Which Time Tracking Software Works for Your Restaurant?
97% of businesses believe project management is critical to performance. However, according to research conducted by Standish Group, less than 1/3 of projects are finished as planned – on time and on budget. This discrepancy shows a wide gap within the project management field. For restaurants, time tracking software becomes all the more crucial, since
Restaurant Accessibility: How to Accommodate Your Guests
One of the most basic goals of any restaurant is to provide a comfortable and enjoyable experience for every guest. Unfortunately, many guests with special needs find restaurant accessibility is lacking. This brings unnecessary frustration or embarrassment to the experience of disabled customers and their companions. Many tasks that seem easy to others, from navigating
What Restaurant Owners Should Look for in a Commercial Real Estate Lease
Restaurant owners who believe they’ve found the ideal space to serve their customers can use a few tricks to get the best possible deal on their commercial real estate lease. It all starts with understanding the terms laid out in the many pages of the official document. A restaurant lease is far more complicated than
5 Tips for Working with Restaurant Equipment Suppliers
Making large, capital purchases for your restaurant is always stressful. You want every big purchase to be a lucrative investment for your business, but how do will you know what kind of return on investment you’ll be getting? What if you make the wrong choice? And nothing is quite as anxiety producing as buying restaurant
