Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
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How to Understand and Use Restaurant Data to Drive Profit
For many restaurant owners and managers, analyzing data about their restaurant is daunting, to say the least. If you aren’t particularly tech- or math-savvy, it may feel like learning a completely different language. But it’s critically important to understand and consistently evaluate your restaurant data. Restaurant data helps guide your decisions, from short-term things like
Do You Know Your Restaurant's Return on Ad Spend?
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Design Effective Restaurant Window Signs
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
10 Technology Features to Launch Your Restaurant to a Successful Future
In the recent Restaurant Technology Industry Report, we saw that restaurant customers practically identify convenience with technology. They want to be able to place orders through a restaurant’s website, and they certainly prefer to pay with cards. What does this tell us? If you want to improve the dining experience of your customers, restaurant owners
What Makes a Great Restaurant Slogan?
When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
How to Find a Great Restaurant Accountant
Whether you’re starting a new business or prepping your taxes for another year, hiring a restaurant accountant may be on your mind. Even the most business-savvy restaurateur could use an accountant to help handle the ins and outs of the restaurant’s finances — particularly given the sheer amount of daily responsibilities a restaurant owner has
Restaurant Equipment 101: Commercial Kitchen Sinks and Dishwashers
One of the most important elements to running a successful restaurant kitchen is food safety. Failed health inspections have serious consequences, pest infestations are a nightmare, and beyond that, you just don’t want to expose your customers to foodborne illness. That’s why you need to have the right cleaning regimen — as well as a combination
Restaurant Equipment 101: Commercial Ovens, Ranges, and More
Unless you’re a completely raw food restaurant, your commercial kitchen will need cooking equipment. And depending on your menu, you might need several kinds of equipment to properly prepare your dishes. How do you choose the right commercial oven? Do you need multiple fryers? Are gas or electric appliances going to work better for you?
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
