Mid-October marked the nationwide roll-out of an all-day breakfast menu for McDonald’s franchises, and the industry has been positively buzzing over the move ever since. While some outlets, like Sonic, are questioning the value of all-day breakfast profits, we’re also seeing individual Burger King franchises go rogue from the national brand and offer all-day breakfast
The Big Business of Small Plates in Restaurants
We’ve seen it pop up in the restaurant market for years, and the arrival of millennials wanting more customization in their dining experience has made smaller bites an increasingly attractive addition to menus nationwide. But when a established quick-serve giant like Taco Bell decides to adopt a new tapas menu as part of its business
More than Snack-Size Profit: Appetizers and Your Restaurant Menu
They’ve become a regular part of the indulgence of dining out, and loved equally for their shareability and finger food fun factor. Suffice it to say, consumer interest in appetizers isn’t going away any time soon. In all likelihood, you already know about the power of the appetizer menu to increase ticket amount and profits.
Increasing Restaurant Sales with Seasonal Menus
Did you know that 59 percent of consumers say they’re more likely to purchase an item on a restaurant menu if it’s described as “seasonal”? In fact, according to research and consulting firm Technomic, 49 percent also said “seasonal” menu items are more appetizing, and another 39 percent believe “seasonal” dishes are healthier. Considering some
3 Reasons Your Menu Should Include Mocktails
Think your cocktail list contains the most important — and lucrative — drinks on your menu? If so, you’re ignoring an opportunity to add another star refreshment to your repertoire: the handcrafted, alcohol-free “mocktail.” Though the Shirley Temple and Roy Rogers have been gracing restaurant drink menus for decades, there’s nothing “kiddie” about these faux
How Should I Price My Restaurant Menu?
The price. It’s often the first thing your guest will notice, and probably one of the (many) things keeping you up at night. How do you know it’s right? Does demand matter? Is just covering your costs enough? Does the price reflect the real value the customer is receiving from their meal? All of these factors
7 Foods That Sound Like One Thing (But Are Actually Another)
Ever have one of those days where it seems like up is down, left is right, and there’s a surprise waiting around every corner? Well, if you’re an active or aspiring foodie, that could actually be the perfect recipe for adventure. Today’s culinary landscape features quite a few menu items that sound like they could be one
Menu Trend: The Perfect Pair
I’ve been to enough wine tastings, winery tours, and wine pairing events that I think I could pair my own wine with the meals I cook at home (or the meals I grab on my way home from work!). The operative word in that last sentence was “think.” While I think I could pair my
10 Menu Terms to Avoid (Say This, Not That)
As you ring in the New Year, make a resolution to give your restaurant menu a makeover. Even if the dishes you offer haven’t changed, the language used to describe them could be negatively affecting your business. In my experience editing hundreds of restaurant menus per month, there are 10 terms I’ve often spotted on
