If you are opening your first restaurant, or want to give an existing business an overhaul, defining your brand and communicating it effectively to current and potential customers is an important step to generating a long-term, sustainable revenue stream. A well-designed, well-articulated brand can provide restaurant owners with the ability to be successful for years to come. Discover the key steps for developing your restaurant’s brand, including:
- Crafting a brand story
- Understanding your target audience
- Bringing your brand to life with words and imagery
- Updating all of your external marketing materials
Download this free e-book today to ensure you’re doing all you can to build up your restaurant’s brand.
Excerpt from Chapter 1:
Mission Statement
The goal of a mission statement is to clearly and concisely articulate your restaurant’s core goals, values, and differentiators. A few thought starters that can spur the creation of a mission statement include:
- What is your promise to customers?
- What is the foundation of your company culture?
- How does your restaurant’s values differ from your competitors’ values?
- What is your restaurant’s unique viewpoint?
- How does your restaurant serve customers’ needs and pain points?
- Why are you serving this type of food in this type of way?
Keep in mind that a mission statement shouldn’t be a full paragraph. Try to keep it to two or three sentences that convey your mission and values in a clear and emotionally compelling way to your audience. Look at this statement as the cornerstone for how you speak to your customers moving forward.